Pricing
One price. Website, domain, and app included.
Everything a plumbing business needs to launch — website, domain, and app — for one monthly price. No per-user math, no surprise add-on menu. Two tiers, month to month, and annual gets you two months free.
Base — “The Office”
$49/mo
or $490/yr (2 months free)
- Your business website, built and hosted — yourname.com
- Your domain, registered and managed for you
- A matching business email address — forwarding included, full inbox optional
- Booking page, no double-booking
- Scheduling, route optimization, calendar feeds
- Quotes, invoices, payments — card, ACH, Cash App Pay, financing
- Dispatch fee collected at booking
- Reminders, on-my-way & review requests (text or email)
- Receipt scanning, van stock, auto shopping list
- Memberships + storefront, toolbox calculators
- Dashboard, nightly report, invisible QuickBooks sync
Premium — “The AI Front Office”
$149/mo
or $1,490/yr (2 months free)
- Everything in Base, plus:
- AI voice receptionist answers missed & forwarded calls 24/7
- Two-way AI text conversations that book real jobs
- Books only real windows; never invents a price
- Human handoff the moment a caller needs you
Payments processed through Ailura (card, ACH, Cash App Pay, financing) carry a 2.9% platform fee in addition to standard Stripe processing. Cash and checks are always fee-free. High-volume AI voice usage may carry usage fees — we'll tell you before it ever applies.
How it stacks up
What a solo operator typically pays today for the pieces Ailura bundles:
| What you'd buy instead | Typical solo-operator price | The catch |
|---|---|---|
| Housecall Pro | ~$59–79/mo entry | Rises fast with add-ons; no AI receptionist |
| Jobber | ~$39–69/mo entry | Per-user pricing; automation costs extra |
| Human answering service | $200–400/mo | Takes messages — doesn't book jobs |
| Standalone AI receptionist | $99–300/mo | No schedule behind it — it can't actually book |
| Ailura Premium | $149/mo | All of the above, wired together |
Straight answers
What's the 2.9% platform fee?
When a customer pays you through Ailura, we keep 2.9% of that transaction (on top of Stripe's standard processing). That's how the software stays cheap even in your slow season. Take cash or a check and there's no fee at all.
Do I need a new phone number?
No. The AI receptionist picks up calls you miss or forward from the number your customers already know.
What if I hate typing on my phone?
Good — so do we. Ailura is voice-first and big-button by design, and it never asks you to key in a part number. Snap a photo of the receipt instead.
Is there a contract?
Month to month; cancel whenever you want. Annual plans just trade commitment for two free months.
What if I don't have a business yet?
That's exactly who this is for. You don't need a license lined up or a truck lettered before you start — tell us your trade on the next page and we'll help you figure out what comes first.
What trades does this cover?
HVAC, plumbing, electrical, appliance repair, painting, and housekeeping today, with more on the way. Same price, same bundle, whichever one is yours.
Texting rules and consent?
All customer texts (confirmations, reminders, on-my-way, review requests) follow carrier rules and our SMS terms. Customers can opt for email instead — and so can you, shop-wide.